The rise of AI search is changing how your prospects discover products and your SEO strategy has to pivot to stay competitive. Whippet Digital’s Mike Morgan asks the question: is SEO dead in the age of AI search? While Google still dominates with 90% of organic traffic, AI overviews have slashed click-through rates. Zero-click searches are now the norm, but Mike says SEO isn’t dead, it’s evolved.

Hudson Gavin Martin’s partner Edwin Lim covers IP ownership, open source, T&Cs, corporate structuring and regulatory compliance for SaaS founders.

Brand-led campaigns don’t build trust - people do! James Lloyd, Head of Strategy and Performance at Atlas Digital shares the Thought Leaders Playbook powering high-performing B2B campaigns. Learn why founder and executive-led content outperforms brand ads, how to structure narratives that convert and the technical checklist to launch, optimise and scale with confidence. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.

Love them or hate them, metrics make or break growth. Building strong metrics isn’t just good housekeeping, it's the foundation for raising capital and attracting acquirers. In this session, Clare Capital’s Mark Clare and Eliot Brown demystify the SaaS metrics that investors care about and how they flow into valuation.

In this candid session, host Serge van Dam is joined by Alyona Medelyan (CEO, Thematic) and Kristen Lunman (ex-Webster, co-founder of Hatch and PowerSuit) to unpack real-world channel partnership sob stories and how to avoid them.

Oxygen Advisors’ Jacques Lourens, VendorSage’s Steve Baker, and Tracksuit’s Peter Sloan unpack how the GTM tech stack is shifting - from vendor consolidation plays and AI hype to what real stacks look like at different ARR stages. They focus on making staged, flexible decisions, the role of RevOps, and why data hygiene is the foundation for enablement, reporting and AI performance.

A practical checklist covering IP, T&Cs, data policy and due diligence readiness from the tech law expert - Hudson Gavin Martin’s partner Edwin Lim.