One day. Three streams. The playbook for moving to The New SaaS.

Thursday 24 September, 2026 | 9am - 6pm
Hnry Stadium Wellington

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Hours
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300

Capacity

20+

Speakers

3

Streams

Connect and learn with your community

  • Understand your options

    Big picture strategy + practical tactics from 20+ SaaS leaders (the stuff you can actually use).

  • Be with your people

    Three functional streams — learn alongside your peers in Sales/Marketing/GTM, Product/Engineering and People/Ops/Leadership.

  • See where you stand

    Benchmark where your company is leading vs lagging across key dimensions.

  • Get to your next actions

    Highly interactive sessions to apply the learnings to your context and map your next moves.

  • Enjoy the ride

    A full-day KiwiSaaS reunion — energy, antics and fun to reconnect and recharge with your community

About

SaaS is Changing – Are You Ready?

These are wild times for SaaS. Risk is up, change is accelerating — but for NZ SaaS, the opportunities are bigger than ever.

SaaSpocalypse Now 2026 brings together 300 SaaS leaders for a day of practical learning, peer connection, and honest conversation about what it takes to win in the next era.

You'll spend most of the day in functional streams — Sales/Marketing/GTM, Product/Engineering, People/Ops/Leadership — learning alongside people who share your context (and your constraints). You’ll leave with a clearer view of the state of play, and concrete steps you can take to level up what you do next. 

Walk away with:

  • a shared understanding of what’s changing (and what’s not) in SaaS right now

  • a practical sense-check of ‘good vs great vs late’ for your function

  • real examples from peers on how AI is being used today — and what’s coming

  • better-than-usual connections: people at your stage, or just beyond

  • a plan of action you can take back to your team.

Conference MC

Nicole Retter

Founder of PAM

Nicole’s is the founder and CEO of PAM, the infrastructure layer families use to run their lives — transforming emails, school newsletters, screenshots and voice notes into a smart shared family calendar, reminders and tasks that reduce the mental load of modern family life.

A mum of two with 20+ years across marketing, brand and digital. Nicole is known for combining strategic thinking with high-energy storytelling and relatable honesty. Her speaking style has been described as “TED Talk meets stand-up set” - blending startup realities, big ideas and plenty of laughs.

Nicole was the winner of the Innovation Award at the 2025 Matihiko Awards, a finalist for both Software Innovation and Māori Company of the Year categories at the 2026 New Zealand Hi-Tech Awards, and a finalist in the Services category at the Gold Awards.

Meet our speakers

Announcing Wellington’s

Total Bad SaaS Awards

Know someone who pulled off an unlikely sale, rescued a release, went above and beyond for a customer, stepped up as a new leader, or simply makes the Wellington SaaS community a better place to be?

Nominate them for a Total Bad SaaS Award. The stories can be impressive, funny, slightly chaotic — ideally all three.

Winners will be announced at SaaSpocalypse Now Wellington on Thursday 24 September.

Eight prestigious awards including:

  • Learned something fast to become a useful genius award

  • First-time leader but actually doing a pretty great job at it award

  • Over and above customer service without spending the whole week on that particular ticket award

  • Rescued the team from something pretty bad on the engineering front award

Nominate for these awards or propose your own.

Who’s coming

Agenda

Your full day of practical SaaS learning

8:00am Arrival and registration
9:00am Morning Keynote: SaaSpocalypse and the New SaaS
  • What’s changing (and what’s not): risks + opportunities
  • Market strategy in wild times: new moats + durable advantages
  • Operating models: teams, tools, and ways of working for the next chapter
  • What’s good vs great vs late: benchmarks and best examples
  • Valuations, capital, M&A: the investor lens for local SaaS

And what do you do next?

10:15am Morning tea
10:45am Functional deep dives: pick your stream - Morning

Jump into your functional stream and explore:

  • What's changing in your functional area?
  • What's leading versus lagging?
  • Who are the leaders and what are they doing?
  • How does your team stack up vs your peers?
  • What are your next best moves to level up?
Marketing, Sales & GTM

Stream co-hosts:

  • Charlie Marsh – Senior Customer & Sales Leader | Growth Strategist
  • Serge van Dam – Investor / Director – Re-Leased, Cogo and Tapi
Product/Engineering

Stream hosts:

  • Simon Young – Chief Technology Officer, Serko
  • Tasneem Gould – Director of Product & Caterpillar Trimble
People/Ops/Leadership

Stream hosts:

  • David Clearwater – Executive Director, KiwiSaaS
  • Jenae Turner – Head of People, Ideally
Marketing, Sales & GTM - Morning

Featuring:

  • Kendyl Morris – Content Growth Marketing Lead – Starshipit
  • Nick Whitehead – Chief Marketing Officer – Serko
  • Kathryn Hoolihan – Director of Growth – Serko

Topics include:

  • Content marketing and winning GEO / LLM search
  • Human vs agent in marketing
Plus, ‘who’s doing it well?’ and ‘what do we do tomorrow?’

Session continues after lunch

Product/Engineering - Morning

Featuring:

  • Mick Clarke – AI Enablement Leader – Kindo
  • Suhel Mangera – Principal Product Manager – Envato

Topics include:

  • How far along are we with agentic development?
  • You can build anything with AI now - so how do you choose what?
Plus, ‘who’s doing it well?’ and ‘what do we do tomorrow?’

Session continues after lunch

People/Ops/Leadership - Morning

Featuring:

  • Matthew Gerrie – Chief Operating Officer – Serko
  • Charlotte Brochoire-Falamić – Head of HR – Projectworks

Topics include:

  • How do we accelerate AI transformations?
  • What's leadership going to look like next?
Plus, ‘who’s doing it well?’ and ‘what do we do tomorrow?’

Session continues after lunch

12:30pm Lunch
1:30pm Functional deep dives: pick your stream - Afternoon

Jump back into your functional stream.

Marketing, Sales & GTM - Afternoon

Featuring:

  • Rob Borland – Head of Sales, NZ – Xero
  • Jacques Lourens – Head of Fractional RevOps – Oxygen

Topics include:

  • Human vs agent in sales
  • GTM tech stacks and workflows

Plus, ‘who’s doing it well?’ and ‘what do we do tomorrow?’

Product/Engineering - Afternoon

Featuring:

  • Brian Wang – Enterprise Architect – Trade Me
  • Iryna Melnyk – Product Coach

Topics include:

  • AI cost vs value
  • The AI PDLC - Supercharging the Product role with AI

Plus, ‘who’s doing it well?’ and ‘what do we do tomorrow?’

People/Ops/Leadership - Afternoon

Featuring:

  • Vanessa Radich – Head of People – Appetise

Topics include:

  • How are we redesigning our orgs and roles?
  • Stop automating your empathy: How to actually hire humans in an AI world

Plus, ‘who’s doing it well?’ and ‘what do we do tomorrow?’

2:50pm Afternoon Tea
3:10pm What’s coming next? Pick your function

Leaders share the shifts to watch, the bets to place and what to stop doing. Bring your questions and best reckons.

What's next for Sales/Marketing/GTM?

Looking at what's next for Humans vs Agents:
  • Who does what? What kind of people will be most successful in this context?
  • How do KPIs / OKRs change?
  • What happens to unit economics?
  • What does all this mean for brand and the customer experience?
  • What risks, opportunities and other considerations does this bring about?

What's next for Product/Engineering?

Mix of panel and table chat about what's ahead, featuring:
  • What is our biggest opportunity for gains with AI now?
  • What action are we taking tomorrow?

What's next for People/Ops/Leadership

Mix of panel and table chat discussing the day's content:
  • What are we at risk of getting most wrong?
  • What change should we be making tomorrow?
4:00pm Drinks + nibbles + the first ever Total Bad SaaS Awards
6:00pm After-match drinks at a nearby bar

Venue

Where It All Happens

HNRY Stadium

Where:

HNRY Stadium Wellington

When:

Thursday 24 September 2026

The Future of SaaS Wellington takes over HNRY Stadium for a full day of learning, connection, and energy. Four purpose-configured spaces — from the 300-seat Members Gallery to intimate 70-person breakout rooms — mean every session feels like the right size for real conversation.

Meet people from

What to expect

"Easily the most learning, connection and value a NZ SaaS leader could get in a day."

– Kirsti Grant
Chief People Officer, Auror

“Spend the day with your tribe; people like you, solving, the very same problems

– Serge van Dam
Investor & Director

“This will be the most useful, most action-oriented, most fun conference you’ve ever been to. Or Serge will give you your money back.”

– David Clearwater
Exec Director, KiwiSaaS

This is gonna be different: Non-traditional, with more organic learning, and a focus on real connection, inspiration, cool shit, and having fun.

Nicole Retter
Founder, PAM

Our sponsors