Most SaaS founders unintentionally throw money away, not because their tools are bad, but because of broken RevOps foundations and misaligned teams. In this practical webinar, AllDemand co-founders Eva McCann and Sam McCann team up with Toby Sharp (Head of Revenue Operations at Comply Pro) to get candid about expensive mistakes they see daily in New Zealand SaaS.

What makes a successful commercial strategy for tech companies? In this practical webinar, Simon Hess, Director at Simon-Kucher, breaks down the decisions that matter most: structuring offers, choosing revenue models and setting prices with confidence. Drawing on experience with software companies from scale-ups to global enterprises (including three Australian-New Zealand unicorns like Xero), Simon shares proven frameworks that typically deliver 15-30% incremental revenue growth.

Every startup runway is different and your marketing should be too. In this practical session, Christelle Blanchet‑Aissaoui and Tim Nichols (Proxi) map the go-to-market moves that fit each stage of a tech company’s journey, including: what to spend (and what not to), how to measure what’s working and how to align ambition with cash in bank. They share a step-by-step framework for matching your marketing strategy to your growth stage, budgeting realistically and proving traction.

The rise of AI search is changing how your prospects discover products and your SEO strategy has to pivot to stay competitive. Whippet Digital’s Mike Morgan asks the question: is SEO dead in the age of AI search? While Google still dominates with 90% of organic traffic, AI overviews have slashed click-through rates. Zero-click searches are now the norm, but Mike says SEO isn’t dead, it’s evolved.

Building a scalable SaaS platform isn’t just a technical challenge - it’s a legal one too! In this practical session Hudson Gavin Martin’s Edwin Lim walks SaaS founders through the critical legal considerations that can make or break a platform's success. This session covers everything from IP ownership and third-party licensing to corporate structuring and regulatory compliance, showing founders what 'good' looks like from day one so they can reduce risk and maximise value at raise or exit.

Brand-led campaigns don’t build trust - people do! James Lloyd, Head of Strategy and Performance at Atlas Digital shares the Thought Leaders Playbook powering high-performing B2B campaigns. Learn why founder and executive-led content outperforms brand ads, how to structure narratives that convert and the technical checklist to launch, optimise and scale with confidence. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.

Love them or hate them, metrics make or break growth. Building strong metrics isn’t just good housekeeping, it's the foundation for raising capital and attracting acquirers. In this session, Clare Capital’s Mark Clare and Eliot Brown demystify the SaaS metrics that investors care about and how they flow into valuation.

Oxygen Advisors’ Jacques Lourens, VendorSage’s Steve Baker, and Tracksuit’s Peter Sloan unpack how the GTM tech stack is shifting - from vendor consolidation plays and AI hype to what real stacks look like at different ARR stages. They focus on making staged, flexible decisions, the role of RevOps, and why data hygiene is the foundation for enablement, reporting and AI performance.