AI is moving fast out of engineering and into finance, marketing, people ops and customer-facing teams. In this KiwiSaaS webinar, David Clearwater recaps the sharpest ideas from a half-day Auckland workshop with 20+ leaders, focused on what it really takes to operationalise AI across a SaaS business.

In this KiwiSaaS webinar, Whippet Digital founder Mike Morgan and technical SEO specialist Cameron Blair unpack the biggest shift they’ve seen in search and attribution in years: buyers are researching, comparing, and shortlisting inside AI tools before they ever hit your website. That change is driving declining organic clicks, fuzzier attribution, and stakeholder anxiety — unless SaaS teams update what they measure, where they build visibility, and how they regain clarity over what’s really driving pipeline.

What does it take to find product-market fit, scale culture and build growth flywheels? In KiwiSaaS’s first-ever Ask Me Anything, we sat down with Connor Archbold (Co-Founder & CEO, Tracksuit) to dig into the realities behind Tracksuit’s rapid growth; from early customer validation and product focus, to scaling team communication across global offices. It’s a practical session for SaaS founders and operators who want to sharpen their ICP, build momentum through channels, and keep culture strong as headcount climbs.

Cracking the US market can be daunting for lean Kiwi startups. In this session with Rithum’s Cam Dufty, Jen Leaver and Experian’s Bethany Rasio, shared a practical playbook for using content as a market-entry strategy, especially for small teams taking on the US.

Most SaaS founders unintentionally throw money away, not because their tools are bad, but because of broken RevOps foundations and misaligned teams. In this practical webinar, AllDemand co-founders Eva McCann and Sam McCann team up with Toby Sharp (Head of Revenue Operations at Comply Pro) to get candid about expensive mistakes they see daily in New Zealand SaaS.

What makes a successful commercial strategy for tech companies? In this practical webinar, Simon Hess, Director at Simon-Kucher, breaks down the decisions that matter most: structuring offers, choosing revenue models and setting prices with confidence. Drawing on experience with software companies from scale-ups to global enterprises (including three Australian-New Zealand unicorns like Xero), Simon shares proven frameworks that typically deliver 15-30% incremental revenue growth.

We've brought together leading voices in SaaS and AI sales to unpack what's really happening on the front line of go-to-market right now. Join SaaS operating advisor Matt Cameron, Grw AI founder Alex McNaughten and Apprento co-founder Scotty Freeman for a candid conversation about the trends, tools and team dynamics reshaping modern revenue engines.

Every startup runway is different and your marketing should be too. In this practical session, Christelle Blanchet‑Aissaoui and Tim Nichols (Proxi) map the go-to-market moves that fit each stage of a tech company’s journey, including: what to spend (and what not to), how to measure what’s working and how to align ambition with cash in bank. They share a step-by-step framework for matching your marketing strategy to your growth stage, budgeting realistically and proving traction.