Web success unlocked: turn visitors into believers!

Co-founder and strategic advisor Midu Chandra shares a positioning-led playbook for building SaaS websites that convert visitors into buyers. Instead of chasing trends, anchor your site in what customers need, articulate the value only you can deliver, answer questions before they’re asked, and make it effortless to act. Packed with examples and tactics, from hero messaging and color strategy to FAQs, social proof, pricing transparency, personalisation, and AI-assisted audits, this session helps Kiwi SaaS teams build digital experiences that scale globally.

Key themes include:

1. Positioning > polish
   Write down your positioning: set the context, name competitive alternatives, highlight your unique attributes, define who cares, and how you win. Everything on your site flows from this.

2. Explain the role of the product (fast)
   Authoritative hero message; clear CTA; product visuals above the fold. Use color strategically (it drives first impressions). 

3. Anticipate questions and remove friction
   Snackable FAQs, smart chatbots/virtual agents for 24/7 personalisation and strong social proof (logos, testimonials, case studies, social integration).

4. Be transparent (or give a clear path)
   Publish pricing where possible or provide a friction-light path to bespoke quotes. Use comparable tables and package tiers aligned to customer value.

5. Drive action, continuously
   Always present the next step: demo, trial, download, or offer. Maintain a credible blog or resource hub to build trust and give prospects a real person to contact.

Key takeaways

• Write your positioning and use it to brief design and copy: competitive alternatives, unique attributes, who cares most, and how you win.

• Nail the first screen: clear hero message, plain language, product front-and-centre, strong color system, and a single primary CTA.

• Always give a next step: offers, trials, “teaching” content, and lead capture aligned to user intent.

• Measure and iterate: limit depth to 2–3 clicks, design for accessibility, instrument analytics, and use AI prompts to audit and improve content, hierarchy, and messaging.

View the full recording to uncover all the best tips for SaaS websites.