Events
Join fellow SaaS entrepreneurs at events designed to accelerate your growth and expand your network across New Zealand.
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7 Weeks of SaaSmas
A festive seven week long celebration of New Zealand’s SaaS community, with workshops, parties and our first ever SaaSmas Advent Calendar.
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Southern SaaS
Southern SaaS is the national KiwiSaaS conference for New Zealand's Software-as-a-Service community.
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Luma Event - AI ❤️ HR: Make Work Better (Wellington)
AI is rewriting the rules of work and the winners will be the progressive people and culture leaders who know how to put it to work, fast.
Join us for a high-energy evening of live demos from some of New Zealand’s most exciting AI startups, each building tools that make work better for people.
Build your personal AI HR advisor
Autohive with Vivien McKenzie & Zheng Li
Hiring to attract & align the right talent
Birdeey with Vanesha Din, Founder & CEO
Solve your admin with an HR assistant
Humaneer with Annie Johnson, Co-founder & CPO
Create a feedback culture in 24 hours
Huckleberry with Aaron Ward, Co-founder & CEO
It's one hour of hour of rapid-fire founder demos of practical Al-tools that you could use the next day, MC'd by the inimitable Serge van Dam and followed by drinks, snacks and note-swapping with other progressive thinkers like you.
Seats are strictly limited by the venue, you should register right now..
Location: BNZ Partners Centre Wellington
BNZ Place Wellington Level 1/1 Whitmore Street, Pipitea, Wellington 6011, New Zealand

Redesigning Pricing/Revenue models and GTM for the AI era
As generative AI transforms value delivery, the way companies generate revenue is evolving - faster and more radically than ever before. From usage-based pricing and outcome-driven models to ecosystem monetisation and entirely new approaches, one question looms large for every leader: how do we choose the right model – and scale it effectively?
Led by Simon-Kucher experts Mitchell Taylor (Partner & Managing Director, ANZ) and Simon Hess (Director) we’ll unpack how AI is reshaping monetisation and GTM.
What we’ll cover:
How to evaluate and select the revenue model that fits your business best
How to adapt sales, marketing, and customer success motions to match new models
The organisational shifts required to execute GTM effectively
Where companies succeed – and where they stumble – when making the transition
Who should attend?
This is a private workshop for larger KiwiSaaS members earning over $5m ARR. Up to two participants per member company.
Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients. With 40 years of experience in monetisation topics of all kinds – we are regarded as the world’s leading pricing and growth specialist.
Event details:
DATE: Wednesday 5 November
TIME: 9.00am - 12.00pm (followed by lunch)
LOCATION: Serko, Level 1, 125 The Strand, Parnell, Auckland.
COST: Free

Signals from Silicon Valley: What’s hot in sales/GTM right now?
We’re bringing together leading voices in SaaS and AI sales to unpack what’s really happening on the front line of GTM right now. Join us in conversation with SaaS sales legend Matt Cameron, Grw AI’s Alex McNaughten and Apprento’s Scotty Freeman.
From Silicon Valley boardrooms to scrappy startups, we’ll explore the latest trends, tools and team dynamics shaping modern revenue engines, including how the best sales teams are building resilient cultures, adapting to AI-driven selling and redesigning GTM for an AI-led world.
What you’ll learn:
Top GTM trends from the U.S. tech scene: what matters vs what’s hype
How high-performing teams blend AI and human intelligence across the funnel
Practical plays NZ SaaS companies can apply now to stay competitive
Who should attend?
Founders, CEOs, sales and marketing leaders and managers. Anyone building or leading a revenue engine! This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
Event details:
DATE: Thursday 6 November
TIME: 1.00 - 1.55pm
LOCATION: Online webinar
COST: Free

Stacks on Stacks: the changing GTM tech stack
The GTM tech stack is shifting fast. With the move from ‘growth at all costs’ to efficient, measurable GTM, and a wave of AI‑native tools, teams are second‑guessing what to buy, what to cut, and when to add. Oxygen Advisors’ Jacques Lourens, VendorSage’s Steven Baker and Tracksuit’s Peter Sloan will help you navigate the noise and the FOMO, so you can make informed, staged decisions that support growth without creating stack sprawl. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
What you’ll learn:
Understand what’s changing across CRM, feature consolidation, call/meeting recording, AI copilots, data/ops and enablement
Decide what you actually need at each stage (and when to layer in new capability)
Avoid common scaling mistakes: tool overlap, siloed data, process drift, and accidental complexity
Evaluate and onboard new tools with minimal hassle
Who should attend?
Founders, GTM, sales, CS, marketing leaders and teams
Event details:
DATE: Wednesday 7 November
TIME: 1.00 - 1.55pm
LOCATION: Online webinar
COST: Free

SaaS Partnerships: Catastrophes and sob stories!
SaaS growth leader Serge van Dam gets candid about the channel partner graveyard; why so many deals never deliver and what to do differently. Expect real-world tragedies from SaaS leaders you’ll absolutely recognise, plus practical frameworks to avoid them and turn partners into a repeatable growth engine.
What you’ll learn:
The most common failure patterns and early warning signs
How to design enablement and governance that drive partner success
Simple mental models that will help for partner selection, activation and accountability
Who should attend?
Founders, GTM leaders and partnership managers at B2B SaaS companies aiming to scale globally. Save your spot and turn partner heartbreak into big-time pipeline.
Event details:
DATE: Tuesday 11 November
TIME: 1.00 - 2.00pm (followed by lunch)
LOCATION: Online webinar
COST: Free

AMA with Tracksuit Co-Founder Connor Archbold
You’ve heard about Tracksuit’s wild growth, now ask the Co-Founder & CEO how they did it! Connor Archbold will share what’s worked (and what hasn’t) on the journey from Kiwi startup to global brand-tracking platform. This Ask Me Anything session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
Tracksuit are on a roll, there’s no shortage of stuff to ask Connor about:
Raising $40m recently for accelerating global expansion
Growing a startup to a team of 150 across NZ, US, UK and Australia
Serving more than 1,000 clients, including blue chips like Disney & Uber Eats
Who should attend?
Founders, marketing and revenue leaders at companies targeting global growth or preparing for the next raise.
Event details:
DATE: Thursday 13 November
TIME: 10.00 - 10.40am
LOCATION: Online webinar
COST: Free

SaaS Metrics: Why they matter, what to track and how they drive capital raising
Love them or hate them, metrics make or break growth. In this webinar, Clare Capital’s Mark Clare and Eliot Brown demystify the SaaS metrics that investors care about, how they flow into valuation, and what great looks like when you’re raising capital or preparing for acquisition. Get ahead of the curve now and save yourself costly headaches later.
What you’ll learn:
Why metrics matter and how to think about them across stages
The essential SaaS metrics: growth, retention, efficiency, unit economics, and more
How metrics connect to valuation and what investors actually model
How metrics shape fundraising narratives and M&A outcomes
Who should attend?
Founders, CFOs/finance leads, and GTM leaders at SaaS companies planning a raise or exploring strategic options. Following the 60 minute webinar, KiwiSaaS members are invited to join an exclusive 15 min Q&A.
Event details:
DATE: Monday 17 November
TIME: 1.00 - 2.15pm
LOCATION: Online webinar
COST: Free

Thought Leader Playbook for SaaS Growth
Brand-led campaigns don’t build trust - people do! James Lloyd, Head of Strategy and Performance at Atlas Digital shares the Thought Leaders Playbook powering high-performing B2B campaigns. Learn why founder and executive-led content outperforms brand ads, how to structure narratives that convert and the technical checklist to launch, optimise and scale with confidence. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
What you’ll learn:
Why thought leader campaigns win
How to design your playbook: picking the right voices, narrative pillars, formats and CTAs
Technical setup: campaign structure, whitelisting, tagging and retargeting.
Who should attend?
Founders, CMOs and demand gen leaders at companies looking to turn executive voices into a repeatable growth channel. Register now to get the playbook, checklist and confidences to scale thought leader campaigns.
Event details:
DATE: Wednesday 19 November
TIME: 1.00 - 1.55pm
LOCATION: Online webinar
COST: Free

CFO & COO Show & Tell
Join fellow SaaS CFOs and COOs for an informal show & tell session over drinks, hosted by COO/CFOs and spreadsheet nerds David Clearwater and Nick Steevens.
Bring along your favourite budget templates, financial workflows, and automations - whether they live in Google Sheets, Excel, Xero, Zapier, ChatGPT, MYOB, or even Lotus 1-2-3.
This is a chance to:
• Share practical tools you rely on
• See how peers are streamlining finance operations
• Compare approaches and swap tips
Think of it as a relaxed knowledge exchange over drinks: part demo, part conversation, all designed to help us work smarter.
Who should attend?
CFOs, COOs, finance and operation leads.
Event details:
DATE: Thursday 20 November
TIME: 4.00 - 5.30pm
LOCATION: Datatorque, Level 5/40 Taranaki Street, Te Aro, Wellington 6011
COST: Free

Nelson SaaSmas drinks
Meet up with fellow SaaS and tech colleagues for relaxed SaaSmas drinks.
Contact Brendan Shervell for more info.

Developing your SaaS platform - are you legal?
Building a scalable SaaS platform isn’t just a technical challenge - it’s a legal one too! The contracts, IP ownership, and corporate structures you set up early can accelerate growth, reduce risk, and materially impact valuation at raise or exit. In this practical session Hudson Gavin Martin’s Edwin Lim will show what ‘good’ looks like from day one so you can reduce the risk of running into problems later.
What you’ll learn:
The core legal building blocks for SaaS: IP ownership, licensing, data protection
How to contract so you can protect your platform and streamline enterprise sales
How your approach to dealing with the legal aspects of your business influences due diligence, capital raising and sale price
Common pitfalls and quick fixes founders can address now
Who should attend?
Founders, product leaders and CFO/ops leaders at SaaS companies planning to scale, raise capital or prepare for acquisition.
Event details:
DATE: Friday 21 November
TIME: 1.00 - 2.00pm
LOCATION: Online webinar
COST: Free

Supercharging Emerging Leaders in Tech
Discover your leadership superpowers and how to use them to get the best out of your people. Before the workshop, you’ll complete a short AI-powered feedback and personality profile to see how others experience you as a leader. This session for larger KiwiSaaS members ($5m+ ARR), led by Emerging Engines founder Gabrielle Cutfield is about understanding yourself as a human first, before leading others. You’ll put your skills into practice with real-life scenarios through role plays, reflection and discussion to spark those lightbulb moments. You’ll leave with practical tools you can use immediately, a simple plan to keep building new habits and a peer network of like-minded emerging leaders.
What you’ll learn:
your natural communication and leadership style
self-awareness and insights you can use day-to-day
how to shift from telling to unlocking potential in others
how to listen deeply and ask powerful questions
practical coaching tools that work in high-growth tech businesses
Who should attend?
Emerging leaders and new managers, team leads and project leads.
This is a private workshop for larger KiwiSaaS members earning over $5m ARR. Up to two participants per member company.
Event details:
DATE: Monday 24 November
TIME: 9.00am - 1.00pm
LOCATION: Auckland venue, TBC
COST: Free

Is SEO for SaaS dead?
The rise of AI search is changing how your prospects discover products and your SEO strategy has to pivot to stay competitive. Join Whippet Digital’s Mike Morgan for a practical, no-fluff session on what’s changed, what still matters and how to win in a multi-platform, AI-accelerated search landscape. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
What you’ll learn:
The reality about search volume changes, radical shifts in measurement and the shift to zero click user behaviour
Semantic density and overlap: how to craft content that works for both LLMs and humans
Topic clusters and query fan-out: what they are and how to apply them in SaaS
The 8 pillars of the new SEO for classic search and AI-driven discovery
What’s next for SEO in SaaS and where to invest now
Who should attend?
SaaS founders, marketing and growth leaders looking to grow their pipeline in an AI-led world
Event details:
DATE: Monday 24 November
TIME: 1.00 - 1.55pm
LOCATION: Online webinar
COST: Free

The Future of Organic Growth: SEO Meets Generative AI
Organic search remains the #1 traffic source for most SaaS businesses, but the game is changing. With B2B buyers increasingly turning to ChatGPT and other LLMs for research, how you show up in generative AI responses is becoming just as critical as your Google rankings. Join Alla Lvovich from Atlas Digital at this actionable half-day workshop for larger KiwiSaaS members ($5m+ ARR) and gain a clear understanding of how to future-proof your organic growth strategy in an AI-driven search landscape.
What you’ll learn:
why organic search is still your most valuable channel (and how it impacts everything else)
the shift happening now: B2B buyers moving from Google to ChatGPT for research
what Generative Engine Optimization (GEO) is and why it matters for your SaaS business
how traditional SEO performance influences how LLMs rank and recommend your company
practical strategies to optimise for both search engines and generative AI platforms
Who should attend?
KiwiSaaS members ($5m+ ARR) are welcome to send up to 2 staff to this free-of-charge workshop.
Event details:
DATE: Tuesday 25 November
TIME: 9.00am - 12.00pm
LOCATION: Auckland venue TBC
COST: Free

Marketing Your Tech Business to Your Runway
Every startup runway is different and your marketing should be too. In this practical webinar, we’ll map the GTM moves that fit each stage of a tech company’s journey: what to spend (and what not to), how to measure what’s working, and how to align ambition with cash in the bank.
This session is facilitated by Christelle Blanchet‑Aissaoui, a certified Revenue Architect with 25+ years’ international experience helping Kiwi SaaS scale globally, and Tim Nichols, a GTM strategist with 25 years across four continents who’s led marketing from startup through IPO.
What you’ll learn:
Step-by-step GTM: validation, priorities, channels and team building
Budgeting to your runway: where to invest now vs. later, with benchmarks and trade-offs
Proving it works: simple metrics, feedback loops, and dashboards that guide decisions
Aligning GTM and finance: pacing experiments, resourcing, and scenario planning
About Proxi:
Proxi provides fractional go-to-market leadership to NZ’s fastest-growing tech companies ($1M–$15M ARR), delivering expertise in marketing strategy, sales enablement, and customer success. Over seven years they’ve partnered with 100+ companies, including Portainer, Easy Crypto, Mindhive Global, FileInvite, and Optimal Workshop, helping raise $75M+ while building durable GTM capability.
Who should attend?
Founders, marketing, and revenue leaders aligning GTM with limited runway or preparing for the next raise. Register now to right-size your marketing, prove traction, and extend your runway.
Event details:
DATE: Wednesday 26 November
TIME: 1.00 - 2.00pm
LOCATION: Online webinar
COST: Free

Stripe SaaS Connect New Zealand: Sharing the SaaSmas spirit
Join Stripe and KiwiSaaS for a networking get-together in Auckland.
Come share the SaaSmas spirit with the New Zealand SaaS community and hear growth stories from real Kiwi customers. Find out more about growth strategies to help you sleigh scale, make merry monetisation, and bring joy to users.
About:
In this edition of Stripe’s SaaS Connect events, we’re excited to welcome Kami’s co-founder Alliv Sampson.
Alliv is the cofounder and chief operations officer of Kami, one of New Zealand’s most inspiring startup success stories. This pioneering Kiwi edtech company is transforming how students and teachers collaborate with digital learning resources.
Kami has become a global powerhouse. It was named one of TIME magazine’s 100 most influential companies of 2022, with 50 million users around the world. In 2025, Alliv also launched Hiraya Ventures, a family office and investment fund with the goal to support the next generation of global Kiwi success stories.
What you’ll learn:
Customer stories from Kiwi leaders: Hear firsthand how local businesses are building scalable, monetisable platforms.
Network with the NZ SaaS community: Connect with fellow founders, product and engineering leaders, and the Stripe NZ team over drinks and snacks.
Emerging trends and strategies for monetisation and pricing: From subscriptions and usage-based billing to embedded payments and revenue-sharing models.
Global go-to-market insights: Learn what it takes to launch and grow in international markets, including managing cross-border payments, compliance, and reporting.
Product demos: Get under the hood with Stripe Billing, Payments, and Connect.
Who should attend?
SaaS founders, product leaders, and growth-focused teams looking to scale beyond New Zealand and network with other like-minded businesses.
Event details:
DATE: Wednesday 26 November
TIME: 3.00 - 6.00pm
LOCATION: QT Auckland
COST: Free

Christchurch SaaSmas Party
The annual Christmas celebration of the fastest growing sector in the New Zealand economy.
Save the date… details and ticketing to come!

From Offer Design to Pricing: Building Strong Go-to-Market Models
What makes a successful commercial strategy for tech companies? We’re taking a closer look at the decisions that matter most. Join our practical webinar on structuring offers, choosing the right revenue model and setting prices with confidence as you grow.
This session is facilitated by Simon Hess, Director at Simon-Kucher, the world’s leading growth consultancy. Simon works with software and internet companies across all stages of maturity, from scale-ups to global enterprises. With extensive international project experience he helps firms translate commercial ambition into measurable results.
What you’ll learn:
How to structure your product offering so it resonates with customers
Which revenue models fit different business contexts (and why)
How to pick a price metric that reflects customer value and scales
Proven approaches to confidently set prices
Who should attend?
Founders, finance and GTM leaders and product managers. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
Event details:
DATE: Thursday 27 November
TIME: 1.00 - 1.55pm
LOCATION: Online webinar
COST: Free

Stop Burning Cash on RevOps
Most SaaS founders unintentionally throw money away, not because their tools are bad, but because of broken RevOps foundations and misaligned teams. In this webinar, AllDemand co-founders Eva McCann and Sam McCann will be candid about the expensive mistakes they see every day in New Zealand SaaS. They’ll share stories, from startups to fast-scaling companies to show where well-meaning teams let pipeline leaks and revenue friction kill momentum. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
What you’ll learn:
How to spot the real cash leaks: diagnose broken RevOps foundations and misaligned teams
Identify over-engineered stacks and siloed data that slow growth (and what to cut or consolidate)
How to find and fix pipeline leaks and revenue friction
Streamline process (not stacking tools) to drive predictable, scalable growth
Frameworks to re-align marketing, sales and customer success
Who should attend?
Founders, CEOs, RevOp, Sales, Marketing and Customer Success leaders
Event details:
DATE: Tuesday 2 December
TIME: 1.00 - 1.55pm
LOCATION: Online webinar
COST: Free

Auckland SaaSmas Party
The annual Christmas celebration of the fastest growing sector in the New Zealand economy.
Save the date… details and ticketing to come!

How small teams can make content their secret weapon!
Cracking the US market can be daunting for lean Kiwi startups. This session with Rithum’s Cam Dufty, Jen Leaver and Experian’s Bethany Rasio, MBA, shows how content can help you break through the noise, build credibility with US customers/investors and drive pipeline without adding headcount or budget. Our marketing leaders who’ve taken startups from minute to mighty will share practical models you can apply today. This session is followed by an exclusive 10 minute Q&A for KiwiSaaS members.
What you’ll learn:
How to build consistent brand signals and a voice that resonates globally
Scaling output with AI, without sounding generic
New ways to unearth compelling and proof-rich stories
Using social platforms as both distribution engines and real-time research labs
Measuring content impact tied to US market entry goals
Who should attend?
Founders, marketers and small teams looking to enter or expand in the US market.
Event details:
DATE: Thursday 11 December
TIME: 1.00 - 1.55pm
LOCATION: Online webinar
COST: Free

Wellington SaaSmas Party
The annual Christmas celebration of the fastest growing sector in the New Zealand economy.
Save the date… details and ticketing to come!

Future of Agentic Web Development
All signals are pointing to wholesale transformation of how we build software.
Let's share experiences, hear from people who are further ahead in agentic development, and explore how we push into this in the context of our larger tech teams.
Presenters including:
Andrew Butel – $25 developer days with Telos
JD Trask – AI led development and agent platforms with Autohive and Raygun
Diego Abrianos – Resolving 30% of bugs before they get to humans at Ask Nicely
Tony Schollum – Shifting to agentic coding, and shipping paid AI products at Re-Leased
Who should attend?
CTOs, CPOs & Heads of Engineering of larger KiwiSaaS members ($5m+ ARR). Members are invited to join with up to 2 participants per company.
Event details:
DATE: Tuesday 17 February
TIME: 9.00am - 12.00pm
LOCATION: Auckland
COST: Free

Movac Event - Movac Leadership Jam in partnership with Emerging Engines
Leadership Jam: Six tech leaders tell their best leadership stories of scaling Kiwi tech companies and teams as they take on the world.
A structured, but informal and rapid-fire event, with plenty of time to mingle with your peers and hatch even more assertive global domination plans for you and your team.
This forum is solely for founders, executive leaders and people professionals within NZ startups.
New Zealand's largest Tech Leadership event hosted by Serge van Dam, Movac Operating Partner. Brought to you by Movac and Emerging Engines.
Speakers:
Janine Grainger - Co-founder at Easy Crypto
Michael Steckler - CEO at Tradify
Tom Wallace - Founder/CEO at Re-Leased
Alyona Medelyan - Co-founder/CEO at Thematic
Vaughan Fergusson - Founder at Vend
Aaron Ward - Co-founder at Huckleberry
Workshop: 1.00 pm - 4.00 pm
Networking drinks: 4.00 pm - 5.00 pm
Registration: Attendance is via approval only, and priority will be given to leaders and professionals working for or in Kiwi-founded tech companies.
This session is part of the Movac Community Programme and co-sponsored by Emerging Engines.