Most tech businesses know their key homepage conversion points, but almost all fail to optimise the entire buyer journey.

The traditional SaaS sales funnel was built for a world where demand flowed from Google to your website, then into a neat, trackable pipeline. That model’s breaking.

AI is everywhere and most SaaS companies have started in product and engineering. But the bigger, messier challenge is what happens across the rest of the business.

You’ve probably seen the term SaaSpocalypse popping up more lately. It’s shorthand for a potential SaaS shakeout — where the old growth playbook keeps getting tougher (capital is tighter, customers are more cautious, competition is intense, and AI is accelerating change), and only the businesses with real moats and efficient growth thrive.

AI is driving major change — not just in SaaS products and markets, but in the SaaS businesses behind them. With technology evolving so quickly, leaders have their work cut out keeping pace with the organisational implications: roles, operating models, decision-making, and how teams actually get work done.

Discover your leadership superpowers and how to use them to get the best out of your people. Before the workshop, you’ll complete a short AI-powered feedback and personality profile to see how others experience you as a leader.

All signals are pointing to a wholesale shift in how we build software. Agentic development is moving fast — and for larger tech teams, the real question is how we adopt it safely, pragmatically, and at scale.

An interactive session for makers and thinkers to collaborate, connect, and spark new ideas.

From workshops to community gatherings, here's what we have coming up. Mark your calendar—we'd love to see you there.

An interactive session for makers and thinkers to collaborate, connect, and spark new ideas.

An interactive session for makers and thinkers to collaborate, connect, and spark new ideas.

An interactive session for makers and thinkers to collaborate, connect, and spark new ideas.