Resources for Sales & GTM
This is the start of a page for some of our favourite resources for marketing teams in SaaS companies.
Tracksuit– A New Zealand-founded brand tracking platform that helps marketers measure brand health and the impact of brand investment.
Customer Collective – A business transformation consultancy helping companies solve complex challenges and drive growth.
Simon-Kucher – A global consultancy specialising in pricing, sales, marketing and growth strategies.
Apprento – A talent and training company helping businesses develop skilled technology and digital teams.
Proxi– A location technology platform for creating and sharing digital maps.
Oxygen – An advisory firm supporting businesses with strategy, growth and commercial decision-making.
AllDemand – A growth consultancy helping B2B businesses improve demand generation, marketing and sales.
PartnerReady – A consultancy helping technology companies build and scale partner and channel programmes.
VendorSage – An AI-powered platform helping businesses manage technology vendors, contracts and software spend.
KiwiSaaS Articles & Resources
Design an actionable health score for customer success - Talei Blomfield from Customer Collective on how to design an automated customer health score that predicts churn risk and expansion readiness by segment.
From carrots and sticks to sales: how to build accountable channel partnerships that deliver - A framework for designing channel partnerships with real incentives, leverage and committed minimums by investor Serge van Dam.
From Offer Design to Pricing: Building Strong Go-to-Market Models - Simon-Kucher frameworks for segmentation, packaging and pricing to drive 15-30% revenue uplift by Simon Hess.
Make sales work: building high performing teams - How to turn founder-led sales into a scalable machine: process documentation, hiring for stage and weekly cadence by Alex McNaughten from Apprento.
SaaS Partnerships: Catastrophes and sob stories! - A practical session with Christelle Blanchet‑Aissaoui and Tim Nichols (Proxi) on real failure stories on channel partnerships with practical lessons on ICP, leverage and IP protection.
Scale customer success efficiently with smart tooling - How to choose CS tooling for onboarding, support and expansion and use Knowledge-Centered Service to scale by Talei Blomfield.
Scaling B2B sales the right way! - A practical system for scaling B2B SaaS revenue: RevOps alignment, stage-by-stage process and funnel measurement by Alex McNaughten from Apprento.
Signals from Silicon Valley: What's hot in sales/GTM right now? - Matt Cameron, Alex McNaughten and Apprento co-founder Scotty Freeman unpack AI-driven GTM org redesign and the evolving role of salespeople.
Spend smart, prove impact and scale - Talei Blomfield on how to focus customer success investment on churn reduction, expansion or LTV with the right tooling and self-serve design.
Stacks on Stacks: the changing GTM tech stack - How to choose and stage your GTM tech stack by ARR level and keep data hygiene as your foundation, by Oxygen Advisors’ Jacques Lourens, VendorSage’s Steve Baker, and Tracksuit’s Peter Sloan.
Stop Burning Cash: Fix your RevOps in 2026 - Four common RevOps cash leaks and how to fix data quality, meeting intelligence and quote-to-cash processes by AllDemand’s co-founder Eva McCann and Sam McCann.
Win with ecosystems: make partnerships a core growth strategy - PartnerReady co-founder Ed Sullivan on how to map customer value chains, prioritise partner types and build repeatable partnership programmes.
If you have resources to suggest, let us know.
