Resources for Leadersihp
This is the start of a page for some of our favourite resources for marketing teams in SaaS companies.
Tracksuit – A New Zealand-founded brand tracking platform that helps marketers measure brand health and the impact of brand investment.
Lumin – A New Zealand-founded document management platform that helps teams create, edit, sign and collaborate on documents online.
Serko – A New Zealand travel technology company providing corporate travel and expense management solutions.
NZTE – New Zealand’s government international business development agency, helping Kiwi businesses grow internationally and enter global markets.
PitchDeck – A New Zealand advisory helping founders become investor-ready and raise capital through pitch preparation and coaching.
Parkable – A New Zealand parking technology company connecting drivers with available parking spaces and helping businesses manage unused parking.
Flossie – A New Zealand technology company providing connectivity and software solutions for the professional hair and beauty industry.
KiwiSaaS Articles & Resources
AMA with Tracksuit Co-Founder Connor Archbold - Co-founder of Tracksuit Connor Archbold shares lessons on product-market fit, channel flywheels, scaling culture and founder time management.
Breaking into the US: Hard-won lessons from Kiwi leaders - Four operators share honest advice on ICP, validation, partnerships and hiring for US market entry, features Caleb Helm (COO, Lumin), Nick Whitehead (CMO, Serko), Ruth Macleod (ex-NZTE Trade Commissioner), and Byron Powell (CRO, Parkable).
Crafting irresistible investment pitches - A five-pillar pitch framework (Purpose, Product, Proof, Playbook, Promise) for raising capital with confidence, shared by James Schofield and Hayden Brown from PitchDeck.
Global scaling: Go-to-Market realities for Kiwi SaaS - A read on UK market capital, talent, FTA opportunities and on-the-ground selling realities for Kiwi SaaS, by advisor Peter Gillingwater, NZTE’s Joe Nelson and Flossie founder Jenene Crossan.
Scale to $1 Billion with a growth mindset - Global founder and investor Linda Jenkinson's playbook for billion-dollar scale: market selection, disruptive models and growth discipline.
Take the global leap: a practical playbook - Readiness pillars and common pitfalls for Kiwi SaaS going offshore with a focus on UK market entry by Peter Gillingwater.
If you have resources to suggest, let us know.
