Resources for Marketing
This is the start of a page for some of our favourite resources for marketing teams in SaaS companies.
Atlas Digital are a SaaS Marketing agency and partner of KiwiSaaS. They have a standout offer: Guaranteeing $20k revenue uplift or you get your $20k back. Alla Lvovich has presented on the future of SEO for KiwiSaaS.
Search Engine Scoop is a newsletter by Mike Morgen of Whippet Digital, for NZ marketers grappling with the changine SEO/GEO/AEO landscape. There’s lots of thoughtful stuff in the newsletter, plus a handful of useful links to the best stuff out there. Mike ran an online workshop for KiwiSaaS in November 2025 on “Is SEO dead for SaaS?”.
The Tech Marketers Group (TMG) is a community for people doing marketing in tech across Aotearoa, with events, resources, and peer connection to help you level up your craft and stay close to what’s working. Great for SaaS marketers looking to learn, share, and meet others in the ecosystem.
KiwiSaaS Articles & Resources
10 Rules of successful inbound marketing - Proxi's practical guide to building an inbound engine: personas, website, martech stack and brand investment.
How small teams can make content their secret weapon for breaking into the US market! - A content-led playbook for Kiwi SaaS teams entering the US market without competing on budget.
Is SEO for SaaS dead? - Mike Morgan explains why SEO has evolved and how to adopt a hybrid SEO and GEO strategy for AI search.
Marketing Your Tech Business to Your Runway - Stage-by-stage framework for matching marketing strategy and spend to your growth stage and runway.
Stop wasting 30% of your marketing budget: how to kill random acts of marketing - How to replace tactics-without-strategy with a 50/50 brand/activation plan anchored to business goals.
The CEO's SaaS Marketing Toolbox: align, plan and measure - A blueprint for CEOs to set marketing goals and build a SMART 6-month plan across the SaaS lifecycle.
Thought Leader Playbook for SaaS Growth - How to use founder-led LinkedIn thought leader ads to achieve 3x lower CPC and 4x lower CPA than brand ads.
Turn retention into revenue: customer marketing builds advocates- How customer marketing drives adoption, retention, expansion and advocacy using the bow-tie model.
Understanding the New SaaS Sales Funnel in the Era of AI Search - How AI tools are reshaping buyer discovery and what SaaS teams must change in measurement and visibility.
Web success unlocked: turn visitors into believers! - A positioning-led playbook for SaaS websites that convert: hero messaging, social proof, pricing and AI audits.
If you have resources to suggest, let us know.
