Resources for Marketing
Our favourite resources for marketing teams in SaaS companies:
Atlas Digital are a SaaS Marketing agency and partner of KiwiSaaS. They have a standout offer: Guaranteeing $20k revenue uplift or you get your $20k back. Alla Lvovich has presented on the future of SEO for KiwiSaaS.
Whippet Digital Blog is by Whippet Digital, for NZ marketers grappling with the change in SEO/GEO/AEO landscape. There’s lots of thoughtful stuff in the blog, plus a handful of useful links to the best stuff out there. Mike ran an online workshop for KiwiSaaS in November 2025 on “Is SEO dead for SaaS?”.
The Tech Marketers Group (TMG) is a community for people doing marketing in tech across Aotearoa, with events, resources, and peer connection to help you level up your craft and stay close to what’s working. Great for SaaS marketers looking to learn, share, and meet others in the ecosystem.
KiwiSaaS Articles & Resources
10 Rules of successful inbound marketing - Practical guide from Proxi's fCPMO Dave Macken and CMO Tim Nichols on building an inbound engine, covering personas, website, martech stack and brand investment.
How small teams can make content their secret weapon for breaking into the US market! - A content-led playbook for Kiwi SaaS teams entering the US market without competing on budget by Rithum’s Cam Dufty, Jen Leaver and Experian’s Bethany Rasio
Is SEO for SaaS dead? - Mike Morgan from Whippet Digital explains why SEO has evolved and how to adopt a hybrid SEO and GEO strategy for AI search.
Marketing Your Tech Business to Your Runway - Stage-by-stage framework for matching marketing strategy and spend to your growth stage and runway, by Proxi's CEO Christelle Blanchet-Aïssaoui and CMO Tim Nichols
Stop wasting 30% of your marketing budget: how to kill random acts of marketing - How to replace tactics-without-strategy with a 50/50 brand/activation plan anchored to business goals, from Justin Flitter (Director at Business Mentors NZ).
The CEO's SaaS Marketing Toolbox: align, plan and measure - A blueprint from Proxi's CEO Christelle Blanchet-Aïssaoui and entrepreneur Dave Macken for CEOs to set marketing goals and build a SMART 6-month plan across the SaaS lifecycle.
Thought Leader Playbook for SaaS Growth - James Lloyd, Head of Strategy and Performance at Atlas Digital, shares a practical playbook for using LinkedIn thought leader ads to build trust, drive engagement and conversions, and scale high-performing B2B campaigns.
Turn retention into revenue: customer marketing builds advocates- How customer marketing drives adoption, retention, expansion and advocacy using the bow-tie model, by Proxi's CEO Christelle Blanchet-Aïssaoui and Jane Smallfield.
Understanding the New SaaS Sales Funnel in the Era of AI Search - How AI tools are reshaping buyer discovery and what SaaS teams must change in measurement and visibility, by Whippet Digital’s Mike Morgan and SEO specialist Cameron Blair.
Web success unlocked: turn visitors into believers! - Co-founder and strategic advisor of Seen Ventures - Midu Chandra - shares a positioning-led playbook for SaaS websites that convert: hero messaging, social proof, pricing and AI audits.
If you have resources to suggest, let us know.
