Cracking the US market + AMA with Tracksuit’s Connor Archbold

Our 7 Weeks of SaaSmas continues with events built to help you hit the ground running in 2026!

Check out what’s on below and don’t miss your final opportunity to grab a spot at our end-of-year celebrations. Scan through, lock in your place and let’s wrap up 2025 together.

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✨ Big ambitions in the US market? Content may be your secret weapon

Breaking into the US isn’t a fair fight. For every $1 a NZ startup can spend on marketing a US competition likely has $6. You can’t outspend that, but you can out-think it.

Find out how in our practical session with Cam Dufty and Jen Leaver from Rithum, and Bethany Rasio from Experian. They’ll share how small, sharp teams can use content to punch above their weight.

“You won't win on ad spend," says Cam, "but you can win on clarity, credibility, and a sharper narrative."

This session is designed for founders and marketing leaders running go-to-market with 1–3 marketers (or doing it yourself). Learn how to build. credibility, accelerate trust with buyers and investors, and drive visibility - without adding headcount or blowing your budget.

What you'll learn:

  • Build global brand signals: create a voice that resonates across markets

  • Scale with AI: increase output without sounding generic

  • Find compelling stories: unearth proof-rich content that converts

  • Use social strategically: turn platforms into distribution engines and research labs

  • Measure what matters: tie content impact to US market entry goals

Event details:
Thursday 11 December
1:00–1:55pm
Online
FREE
Bonus: members stay for an exclusive Q&A session

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🎉 How did Tracksuit become NZ’s fastest-growing tech company?

Brand tracking company Tracksuit just topped the Deloitte Fast 50 Index with a staggering 627% revenue growth over three years. That’s not a typo!

Go behind the scenes with one of our most impressive SaaS success stories - join us for our AMA with co-founder Connor Archbold. Bring your questions, nothing is off limits. KiwiSaaS members: join our exclusive Q&A session to dive even deeper.

What you’ll hear:

  • How Tracksuit identified a market gap built a product customers love

  • Scaling from startup to servicing global brands in three years

  • Real talk on the challenges, pivots and hard-won lessons 

Event details:
Tuesday 16 December
11.00am - 11.55am
Online
FREE

REGISTER

Auckland on Wednesday 3 December


🎉 Next up: Join us in Wellington - Wednesday 17 December

We’re wrapping the year in style with legendary gatherings across the motu. It’s not too late to register for our Wellington SaaSmas party, our last for the season!


We’re closing out the year at Dockside. Bring your colleagues, collaborators and hardcase comrades who know how to find the fun. After six consecutive sell-outs, we know it will be anything but a silent night!

Essentials:

  • Dance shoes + banter

  • Ready-to-party vibes

  • Paper-scissors-rock nimbleness (who will be this year’s grand champion?) 

  • Wear something that reflects your Christmas cheer!

  • Tickets! There’s no door sales, so grab your spot now.


Supported by:


Special thanks to our national partners:



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Lock in your SaaSmas party spot!