The traditional SaaS sales funnel was built for a world where demand flowed from Google to your website, then into a neat, trackable pipeline. That model’s breaking.
AI search, zero-click answers, multi-platform discovery, and conversational research tools are changing how buyers find, evaluate, and short-list SaaS products — often before they ever hit your site or trigger a measurable event. If you’ve noticed declining organic traffic, fuzzier attribution, or a growing sense of ‘what is actually driving the pipeline right now?’, this session is for you.
In this webinar, Mike Morgan (Co-Founder, Whippet Digital) will unpack what’s changed in SaaS buying journeys in the era of AI-driven discovery — and how teams should adapt measurement and visibility so they can make better decisions in 2026 and beyond.
What we’ll cover:
How AI search and multi-platform discovery are disrupting the classic SaaS lead funnel
Why traditional metrics (rankings, clicks, sessions, MQLs) increasingly miss what’s really happening
What ‘invisible’ influence looks like in modern buyer journeys and where revenue impact is showing up
How to rethink measurement, attribution, and visibility across AI search, marketplaces, and content ecosystems
The opportunities for SaaS companies that adapt early (and how to turn AI search into a high-intent demand channel)
Who is this for?
SaaS founders, CMOs, growth leaders, and revenue teams who feel their funnel has become harder to predict, harder to measure, and harder to influence — and want a clearer, more resilient model.
EVENT DETAILS
Date: Thursday 14 May 2026
Time: 1:00pm - 1:45pm
Location: Online
Event Type: Webinar
Cost: Free for members & non-members