Public webinar
Every B2B company is starting to get leads through AI search, but most don't yet know where to start. There's a lot of hype and noise out there, so this 45-minute session cuts through it.
We'll cover how generative engine optimisation (GEO) differs from SEO, how to measure it, and which tactics are working right now. Dulan Perera (GM, Re-Leased) and Toby Cox (Founder, Geodde) share what they're seeing across ANZ's fastest-growing B2B SaaS companies.
You'll leave with:
A way to discover what your customers are actually asking in AI search
A clear view of what to believe, and what to be skeptical of, in GEO and AEO
Ways to close the attribution gap and see what's working in AI search
Event Details:
Date: Thursday 10 December 2026
Time: 2:00pm - 2:45pm
Location: Zoom webinar
Event Type: Webinar
Cost: Free for members & non-Members