Cracking the US is a massive opportunity, but it can be a minefield. Hear from operators who’ve done the miles. Caleb Helm (VP Global Operations & Partnerships, Lumin), Liz Fraser (CRO, Serko), Ruth Macleod (ex‑NZTE), and Byron Powell (CRO, Parkable) share practical strategies, missteps to avoid, and what they’d do differently if they started again. This webinar is followed by an exclusive 15 minute Q&A for KiwiSaaS members. 

What you’ll learn:

• When to enter: timing your move and structuring your go-to-market strategy 

• Compliance basics: the must-knows to stay out of trouble 

• Building on-the-ground presence: hiring, location and first US roles

• Localisation that lands: pricing, packaging and messaging for US buyers

• Pitfalls to dodge: common mistakes that derail promising expansions

Who should attend?

Founders, CROs/CMOs, GTM leaders and expansion teams planning or accelerating US entry.

Event details:

• DATE: Thursday 19 February

• TIME: 12.00 - 1.00pm

• LOCATION: ONLINE

• COST: Free