Loading advent calendar card...
The Story
Unleashed was founded in Auckland in 2009 by Greg Murphy and Terry Patmore to modernise inventory, production and sales management for SMEs. Fun fact: Right back at the start, the company was called "Black Dog" because founder Greg Murphy loved Led Zeppelin and that was his favourite track. What he didn't know was that 'the black dog' was also Winston Churchill's name for his bouts of depression, and half of their early web traffic was people looking for mental health advice. So they decided to change the name, and the dog was 'unleashed'!
The Numbers
5,500+ customers across 80+ countries worldwide
World's most-recommended inventory system with 900+ 5-star Trustpilot reviews
Staff in NZ, Australia, UK, Romania & Malaysia
Now part of The Access Group but majority of team still in Auckland
Plot Twist
It turns out that everybody who sells things needs to know what they have in stock, how much more to buy – and how much to sell it for. That's exactly what Unleashed does, giving real-time visibility and control across purchasing, production, warehousing and sales with deep integrations to platforms like Xero, QuickBooks and Shopify.
The Good Stuff
With over 900 five-star reviews, they've earned their reputation as the world's most-recommended inventory system by solving real problems for product businesses. If your business is growing faster than your bad old processes can handle – they'll sort you out with automation and control across your entire operation, whether you just need simple order management, a proper warehousing app, or sophisticated production planning.
From Auckland startup to global inventory powerhouse – these legends prove that when you solve a real problem really well, the world takes notice.