Every startup runway is different and your marketing should be too. In this practical webinar, we’ll map the GTM moves that fit each stage of a tech company’s journey: what to spend (and what not to), how to measure what’s working, and how to align ambition with cash in the bank.
This session is facilitated by Christelle Blanchet‑Aissaoui, a certified Revenue Architect with 25+ years’ international experience helping Kiwi SaaS scale globally, and Tim Nichols, a GTM strategist with 25 years across four continents who’s led marketing from startup through IPO.
What you’ll learn:
Step-by-step GTM: validation, priorities, channels and team building
Budgeting to your runway: where to invest now vs. later, with benchmarks and trade-offs
Proving it works: simple metrics, feedback loops, and dashboards that guide decisions
Aligning GTM and finance: pacing experiments, resourcing, and scenario planning
About Proxi:
Proxi provides fractional go-to-market leadership to NZ’s fastest-growing tech companies ($1M–$15M ARR), delivering expertise in marketing strategy, sales enablement, and customer success. Over seven years they’ve partnered with 100+ companies, including Portainer, Easy Crypto, Mindhive Global, FileInvite, and Optimal Workshop, helping raise $75M+ while building durable GTM capability.
Who should attend?
Founders, marketing, and revenue leaders aligning GTM with limited runway or preparing for the next raise. Register now to right-size your marketing, prove traction, and extend your runway.
Event details:
DATE: Wednesday 26 November
TIME: 1.00 - 2.00pm
LOCATION: Online webinar
COST: Free