The Story

A group of Auckland innovators saw mobile apps transforming everything and thought "What if we could help make loyalty programs that don't suck and help people get what they really want?" What began as experiments in location-based marketing grew into the platform powering your favourite brand experiences – like helping McDonald’s to offer you something they know you will like, to satiate that fast food craving.

The Numbers

• Powers McDonald's loyalty platform in 60+ countries worldwide

• Nearly 200 team members across NZ, Japan, Poland & UK

• Processes billions of API calls monthly for personalised experiences

• Now part of PAR Technology (NYSE:PAR), a leading restaurant tech company 

Plot Twist

People think they're a marketing agency, but they're actually tech wizards helping McDonald's serve 68 million people daily with digital experiences that turn every order into a chance to earn rewards. We’re talking about the biggest direct-to-consumer operation on the planet, and Plexure is right there helping to seamlessly make it all happen.

The Good Stuff

Early lesson learned the hard way: trying to be everything to everyone is a recipe for being nothing to no one. Focusing on their personalisation superpowers was the key to global success. Now they help your favourite stores actually remember what matters to you.

Want loyalty experiences that don't make customers want to delete your app? These Auckland legends cracked that code.

🔗 plexure.com | LinkedIn