The Story

Matomo’s story began in a small London flat — a quiet act of digital rebellion.

In 2007, a group of open-source advocates came together to challenge the growing monopoly of data surveillance from Big Tech. They believed analytics should empower, not exploit — that data could be used for good, without compromising privacy.

What started as a small community project soon found its home in Aotearoa New Zealand, where innovation and ethics could truly thrive together. From these Kiwi roots, Matomo has grown into a global powerhouse, empowering organisations in 190+ countries — including some of the world’s biggest brands — to make better decisions through data privacy and ownership.

Today, through its open-source web analytics platform, Matomo offers a trusted, ethical alternative to Big Tech competitors — providing powerful insights while protecting users’ rights to privacy, transparency, and control.

At its core, Matomo exists to help people and organisations take back control of their data — because what you learn from your customers should stay yours.

The Numbers

• Trusted by over 1 million websites worldwide, including household names like LEGO, Boeing, and Porsche

• Headquartered in Wellington, New Zealand, with a fully remote team of around 70 people

• An open-source community with contributors from 190+ countries, used by 150,000+ organisations

• Leading the charge for 100% GDPR- and privacy-compliant analytics globally

Plot Twist

Many still think Matomo is just another Google Analytics alternative — but it’s so much more.

Matomo represents a philosophy about data ownership, transparency, and digital ethics. It empowers organisations to run fully GDPR-compliant analytics, offering the only on-premise analytics platform of its kind in the world.

For Matomo, privacy isn’t a feature — it’s the foundation.

The Good Stuff

Built on a culture of trust, flexibility, and community, Matomo’s people work from wherever they do their best thinking — from home offices in Wellington to co-working spaces in Berlin and cafés in Paris.

They stay connected through virtual coffee catch-ups and Matomate buddy chats — united by a shared belief in openness, impact, and doing the right thing.

From a London flat to a global SaaS company proudly based in Aotearoa New Zealand, Matomo continues to lead the movement for privacy-first analytics — giving businesses full ownership of their marketing data and IP, and proving that great software can be both powerful and principled.

🔗 matomo.org | LinkedIn